With around 47,000 employees, Henkel is a leading company in the global consumer and industrial sectors in Germany and abroad. The group combines successful brands from various segments, such as Persil, Schwarzkopf and Loctite. T-Systems Multimedia Solutions has to date launched around 200 individual web pages for Henkel’s two core business areas of ‘laundry products/detergents’ and ‘adhesives’ and has also been commissioned to manage the multi-platforms once they have gone live. Short product cycles and various technology platforms posed exciting challenges for those in charge of the projects.To ensure the recognition of the individual family brands, a standardised web presence and a consistent look and feel are required. The major, long-term project involving the technical implementation of the shop and client pages began back in 2011 with the launch of the websites for the adhesive brand Pritt. Twenty further brand websites are already in the planning stages.
To redesign Henkel’s brand presence, reusable, cross-brand components were defined to keep update and maintenance work to a minimum. To enable seamless technical implementation and a smooth transition to the new multi-platforms, all websites are thoroughly tested in terms of their usability, configuration and the ability to upgrade the multi-channel functionalities for use on mobile devices. The project services range from conceptualisation and design to advice, technical realisation and testing. Global CMS training courses were also provided for editors to ensure the high-quality, standardised maintenance of the websites.
To design the management and publication of content on any number of country websites as efficiently as possible, Adobe Experience Manager was used as the technology platform. The result: reusable modules and cross-brand components made it possible to minimise update work. The newly designed multi-brand and multi-country platform provides contextual cohesion and should make it possible to reduce costs and resource requirements when creating and managing content. A further positive aspect is that the reduction in personnel and temporal requirements means that important information, including about new products, can be communicated more quickly.