Award-winning e-business platform for the simulation pioneer
A family-owned company CADFEM established in 1985 near Munich is one of the leading providers of simulation solutions in the product development. CADFEM is always associated with the close partnership with Ansys: CADFEM distributes the entire Ansys simulation portfolio to all disciplines of simulation in the product development. Since software alone is not enough to guarantee the success of a simulation, CADFEM provides products, services and know-how from a single provider: Software and IT solutions. Consulting, support, engineering. Know-how-transfer. A modern E-Business platform should enable new sales channels and create a uniform brand image. Together with T-Systems Multimedia Solutions, a perfect solution was developed, which standardizes touchpoints and consolidates data. A project that recently won the E-Commerce Germany Award 2020.
The consolidation of the system landscape and the introduction of an online shop should open new sales channels, simplify structures and create a new brand image.
A comprehensive digital strategy, developed from a cross-location and interdisciplinary team, which results in the successful establishment of a Magento-2-Onlineshop and a new website based on Typo3.
The intuitive and internationally extendable E-Business platform as new sales channel, integrated in the newly designed online presence.
„Together with T-Systems, we have created something new from scratch. Not only the website was completely redesigned, but also a CADFEM eShop was implemented for the first time with many different CADFEM products and along with their features and main focus. With the new platform, we are ready to be able to successfully operate the online sales right now as well as in future."
Revenue growth and improved lead generation through new sales channel and user oriented UX-design
Increase in reliability, performance and user friendliness
Establishment of an uniform and sustainable brand image
Customized online strategy for an uniform brand image
The early pioneering of CADFEM for simulation solutions correlates with an IT-landscape grown over the years, which should be designed now in a process-optimized manner. Accordingly, CADFEM was searching for a service provider, who should consolidate the entire infrastructure and create a complete user experience for the employees and customers. For this purpose, firstly the development of an online strategy was required, concluded by a recommendation for networking and orchestration of different websites as well as communication and sales channels. The number of touchpoints and media discontinuities should be reduced, in order to eventually create a uniform brand staging, which is transparent and reliable and oriented towards the objective of lead generation.
Interdisciplinary working method for efficient design
Initially, T-Systems Multimedia Solutions implemented a detailed strategy consulting, which originated from a situation analysis and led to a comprehensive digital strategy. A cross-location and interdisciplinary team of software architects, UX designers, digital sales experts as well as frontend and backend developers was formed for the realization. A modern brand design was developed by using modern UX methods such as customer journey mapping, user flows, interface design, personnel development, wire framing, click-prototypes and living style guide, which reviews interface design and enables a dynamic content generation. Everything in an efficient design system. Parallely, a connection of Content Management Systems (Typo3) and the Shopsystem (Magento 2) was created for the international rollout.
"The Living Style Guide as a brand portal gives us the opportunity to set a CADFEM uniform design standard with the expansion of the platform into further countries. All assets are under one roof, well structured and easily expandable. A clear guideline for editors and graphic designers in the CADFEM Group were created."
As an additional sales channel, the new web-shop provides an enormous potential for revenue growth and improves the lead generation at the same time. The shutting down of legacy systems used until now saves additional costs. The new system ensures high reliability, flawless performance and is characterized by its high user friendliness. Furthermore, a new brand image of CADFEM is portrayed. The company differentiates from its competitors through its high-quality portal launch. Clear and intuitive representations of service and product information are the focus of the entire web-shop. Thereby, the search engine optimized shop ensures an appealing brand experience with recognition value and increased visibility. DevOps-Teams of T-Systems Multimedia Solutions furthermore ensure continuous service and the timely advancement of the platform.
The family-owned company established in 1985 was developed through strong engineering expertise with high practical experience and a far-sighted consulting with good market and trend instinct and became one of the leading providers of simulation solutions around the globe. Today, more than 500 employees work in over 30 locations world-wide, whereby approx. 2800 global customers are supported by local expertise. With the business model: "Think global but act local” the company combines the benefits of being a regional company with the advantages of a global company.
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