Since its founding in 1951, Heinrich Heine GmbH has continuously evolved from a classic catalog mail order company to a multi-channel company with a strong online focus. Since 1996, the focus has been on expanding the e-commerce business. Today, heine is a thoroughly feminine fashion brand, with inspiring furnishing ideas complementing the range. A lot has also happened in the area of store systems. In addition to the constant expansion and updating of the product range, the demands on the customer experience are becoming ever higher, as are the technological requirements in terms of performance, expansion options, reliability. In T-Systems MMS, heine has brought on board a partner that addresses these requirements and supports the ever-increasing shift to online retailing with the integration and support of a high-performance store solution.
„Having the new IBM system means we have reliable basic software that can be conveniently expanded. Thanks to T-Systems MMS, the changeover to the new system went smoothly. The open communication helped us considerably with the implementation and we are looking forward to future projects.“
The existing shop system was outdated and no longer supported by the provider - an improvement of stability and performance was desired.
The change from the existing Internet store system to IBM WebSphere Commerce v7, which was migrated to HCL Commerce v9 during the project.
The cloud-enabled e-commerce solution can now due to Kubernetes infrastructure deploy and manage container applications. An extensive website search including notepad function has been integrated.
heine is a distinctly feminine fashion brand and was founded in 1951 by Karl Heinrich Heine in Karlsruhe. In addition to Germany, heine is also represented in Austria, Switzerland, France and the Netherlands. Around 350 people are currently employed at the company's headquarters in Karlsruhe. The highly frequented online store offers over 15,000 products from the fashion and living sectors.
Since December 2019, heine has been a brand of the Witt Group, an Otto Group company. The Otto Group is the largest retailer for fashion and lifestyle in Europe with the end consumer (B2C).