Established more than 100 years ago, the retailer Möbel Mahler Einrichtungszentrum GmbH & Co. KG offers a full range of living and home furnishing products. Around 1,600 employees present these products in three independent furniture stores as well as the online shop, generating an annual turnover of approx. 180 million euros.
hybris B2C Commerce 5 acts as the technological basis. All of the furniture store’s content is now available at all times via computers, in-house pylons and the intuitive user interface on tablets and mobile phones. Thanks to the effective cross-channel strategy and the link between the online and offline worlds, a uniform product world has been created tailored to a heterogeneous target group. The new platform offers all services from a single source and makes surfing, browsing and shopping a complete online experience. In just eight months, T-Systems Multimedia Solutions used the hybris technology, of which it only had basic prior knowledge, to create a cross-channel application – for other integrators this would likely have taken at least 12 months to achieve. To do so, it had to acquire in-depth knowledge of the furniture sector. The successful project implementation was only possible through the consistent and almost textbook use of SCRUM.