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Vega Grieshaber KG

Browser and Conversion Optimization in Digital Marketing

The development of reliable and safe solutions for the measurement of level, limit level and pressure – this is the core task of VEGA Grieshaber KG. For more than 60 years, VEGA has been developing measurement technology to control and monitor processes in pharmaceutical and chemical plants for the food industry, the drinking water supply and many other industries. The focus is on innovative and easy-to-use solutions for demanding measurement tasks.
VEGA and T-Systems MMS can already look back on a long-standing collaboration in the field of digital marketing. The focus of the consultancy is on search engine marketing in the national and international sector. Strategic consulting and operational optimization of product detail pages in terms of keywords, content and UX are carried out to increase organic visibility (SEO). In addition, Google Ads campaigns are planned, implemented and optimized with a view to achieving conversion goals (SEA).


Benefit for our Customer


Checkmark for the benefit of our customers

Generation of leads & conversions via Google Ads search and display campaigns

Checkmark for the benefit of our customers

Data-supported measurement of success by conversion tracking

Checkmark for the benefit of our customers

Strategy development & SEO optimization to increase organic visibility

Nora Limberger, Content Marketing Managerin at VEGA

„Thanks to our long-standing partnership with T-Systems MMS, we were able to achieve the desired results for VEGA. As soon as we started with the conversion optimization, we could see how impressions and clicks skyrocket!"


Reference at a Glance


Task

Task

Increase the visibility of the VEGA website in search engines, generate visibility and awareness of VEGA products among the target group and generate leads & conversions via search and display campaigns.

 

Solution

Solution

Optimization of product detail pages with regard to SEO, UX & Content as well as planning, implementation, data-driven optimization and monitoring of Google Ads campaigns.

 

Benefits

Result

Reducing the average cost per click by €0. 30 for paid campaigns; continuously increasing organic keywords by 50% over the past 5 years in Google’s organic search results.

 

  • Requirements

    Potential Analysis & Conversion-Tracking

    VEGA is known worldwide for measuring technology and offers individual products for a wide range of industries. The challenges of marketing work are in particular the individual information needs of national and international target groups as well as the complexity of VEGA products. In the context of search engine marketing, it is important to analyse these requirements, identify optimization potentials and show the customer new ways to increase the visibility of VEGA products. Measuring the success of Google Ads campaigns by means of conversion tracking plays a crucial role in this process.

  • Solution

    Keyword strategy for content creation, campaign planning with monitoring

    Based on a jointly developed keyword strategy, T-Systems MMS develops concrete suggestions for optimizing product detail pages with regard to SEO, UX and content. Optimization is supported by analyzing the visibility development with the aim of increasing it in the organic search results. The planning of search and display campaigns is also carried out jointly. The conception, implementation, optimization and monitoring are then carried out by the T-Systems MMS. In order to be able to target the campaigns and measure success, T-Systems MMS has implemented conversion tracking for the first time.

  • Benefit

    Success measurement through conversion tracking

    Through the integration of SEO and SEA consulting, VEGA is able to manage campaigns more effectively. This is done on the basis of defined key figures, enabling increasingly data-driven marketing decisions to be made and budgets to be used more efficiently. By August 2021, Google Ads marketing campaigns had generated visibility of over 1 million impressions, over 60,000 clicks and over 400 conversions. The cost per click could be reduced by €0. 30. Google’s organic search results are also showing success: the number of keywords for which VEGA is found in Google’s search has increased by 50% in the last 5 years.

About Vega Grieshaber KG

VEGA Grieshaber KG is an internationally active manufacturer of sensors for the measurement of level, limit level and pressure in industrial production processes.
The company, with a headquarter in Schiltach in the Black Forest / Germany, belongs together with Supfina Grieshaber GmbH & Co. KG and Grieshaber GmbH & Co. KG to the Grieshaber Group.
VEGA is active in more than 80 countries with subsidiaries and sales partners and employs more than 1,850 people worldwide, 800 of them at the headquarters in Schiltach. Solutions for demanding measurement tasks in process automation have been developed here for more than 60 years. Turnover is around EUR 453 million per year.


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