State Minister Dr Fritz Jaeckel, Chief of the State Chancellery of Saxony
The event app "German Unification Day 2016", released by the State Chancellery of Saxony, provided the over 450,000 guests attending the official federal celebrations in Dresden from 1 to 3 October 2016 with a digital guide helping them to quickly gain an overview of the highlights of the citizens' festival.
With just a few clicks, visitors could find events of interest to them and save their favourites, which were then displayed on an interactive map. Alongside programme recommendations, the app also provided users with information on travelling to and from the event, invited them to discover the history of Saxony or embark on a digital journey through time in Dresden's city centre. It was, in short, a comprehensive digital service package that fit into any pocket.
Together with Leipzig-based start-up ApiOmat and with support from Infineon Technologies AG, Advanced Mask Technology Center GmbH & Co. KG and the Dormero Hotel, T-Systems Multimedia Solutions created the app for German Unification Day 2016 in just three months.
Available in four languages – German, English, Czech and Polish –, the app offered both a graphic overview and a list of topics in a range of categories: stage, dance, children, sports and knowledge. Signpost icons additionally allowed users to save selected events as favourites. The positioning function of their smartphones then showed users on a map how far they were from the respective event locations.
Also integrated into the app were various services as well as interfaces to Dresden's public transport system and German railway company Deutsche Bahn, ensuring that the app always maintained its service aspect. The icing on the cake: at particularly impressive locations in Dresden's city centre, such as the Frauenkirche, the app allowed users to take a short trip through time. A simple swipe across the screen showed them what the corresponding location looked like before reunification.