SSchwan Cosmetics, the world market leader in development and manufacturing of cosmetic pencils, has digitized the color selection process for its cosmetics portfolio together with T-Systems Multimedia Solutions. With the application Color Visualizer, the company is advancing the digital transformation in the cosmetic industry. Core processes are thereby redesigned and enable more efficient ways of collaboration with customers.
Immediate overview of all 12,000 cosmetic colors from the portfolio with integrated sample request process
High-resolution visualization of colors under different light settings
Automatic suggestions of similar matches for the desired colors
Easy access for the customer to all 12,000 colors and the corresponding textures, including comparison with own desired colors.
Implementation of a SAP cloud platform application with digital mapping of the entire range of sample colors using more than 50,000 data records of different colorings.
With Color Visualizer, thousands of colors from the portfolio can be found and compared in a matter of seconds.
Schwan Cosmetics is the world market leader in the development and manufacturing of cosmetic pencils and has around 3,000 employees in nine production facilities around the globe. With the Digital Studio, the company has a new department since 2017, which drives digital transformation in the beauty industry. Schwan Cosmetics is headquartered in Heroldsberg near Nuremberg and has nine subsidiaries in eight countries. The private label manufacturer is a wholly owned subsidiary of the internationally active family-owned company Schwan-STABILO.
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