Collonil is a midsize traditional and family-owned company founded in Berlin in 1909 and sells over 600 products worldwide for shoe, leather and textile care, from shoe polish to impregnation spray. Consulting and service are placed centre stage here. Employees are always personally available for their customers to guide them through the comprehensive product range. However, more than 100 years of experience have also taught us that there is no standstill. This is why Collonil wanted to develop an individual digital strategy to further optimize sales. Mobile dashboards, which provide access to up-to-date and customer-specific data even when on the road, were central milestones in Collonil's digital sales strategy. In addition to personal experience, em-ployees should be able to make stronger use of data-based analyses in order to make even more individualized offers - automatically. To achieve this, T-Systems MMS was taken on board.
„For our representatives in the field, Mobile Reporting is a gift -
they can immediately show their customers all the necessary data on turnover and demand and provide them with optimal advice.“
Improve competitiveness and increase profit margin by digital sales optimization.
Mobile reporting via SAP Mobile BI which allows access to daily updated sales and product data even when on the road.
Sales optimization in the form of targeted assortment maintenance and improved product placement. As a result, product sales can be increased according to individual local conditions, which ultimately increases sales and profits for Collonil.
With the Collonil brand, the Berlin-based company with a long tradition has developed into the market leader for shoe, leather and textile care in the German specialist shoe trade since 1909. The product portfolio comprises around 600 products, from shoe polish to impregnating spray, which are produced by Salzenbrodt GmbH & Co.KG in Berlin. Collonil has companies in Austria, Denmark, France and the United Arab Emirates and exports its products to 93 countries in all regions of the world.