Nothing is as constant as change. It was these changes that also confronted Schwan Cosmetics with new challenges. The global cosmetics manufacturer, with plants on almost all continents of the world, reacted to the changing market dynamics and increasing individualization of customer requirements and customer centricity. With the launch of the Salesforce Sales Cloud in just seven months, Schwan Cosmetics is tirelessly pushing ahead with digitization. This is accompanied by change management, which can be described as unparalleled, especially in the context of pandemic-related restrictions.
Establishment of networked sales with a uniform data base for customer acquisition and service.
Introduction of a CRM system based on Salesforce Sales Cloud and integration of SAP ERP for data synchronization of existing customers.
Rapid response to changing market dynamics and increasing individualization of customer requirements.
Schwan Cosmetics is the inventor and leader in the development and production of cosmetic pencils and has more than 2,500 employees worldwide. Schwan Cosmetics is headquartered in Heroldsberg near Nuremberg and has nine production sites in eight countries. The private label producer is a wholly owned subsidiary of the internationally active family-owned company Schwan-STABILO.