Multifunctional website serves as sales channel, instrument for new customer acquisition, service portal and marketing instrument
Generation of qualified leads and relief of direct sales
Increased visibility of the company and customer loyalty
A sales channel, a tool for acquiring new customers, employer branding support, a service portal and a marketing tool – Schmalz's new website meets all these requirements. This multifunctionality means connecting to the company's IT infrastructure and to various backend systems such as the CRM, ERP and PIM systems.
After only nine months, Schmalz and T-Systems MMS succeeded in rolling out the new website and the B2B online shop in 17 countries and in five languages. It is about to be launched in China.
The family-owned company was founded in 1910 as “Johannes Schmalz Rasierklingenfabrik ('Razor Blade Factory’), then manufactured transport equipment, and took a new direction in 1984 by specialising in vacuum technology. Schmalz is now the world's leading supplier of automation, handling and clamping technology. The company employs over 1,100 people at its base in Glatten, in the Black Forest, and at 16 foreign subsidiaries.