Many people are familiar with the experience of visiting a restaurant or bar: Just by looking at the glasses on the table, we can often tell which drink is contained inside. The strikingly curved Erdinger wheat glass, the narrow Warsteiner tulip or the robust Ramazzotti spirit glass - the brands are unmistakable. In 1964 the glass manufacturer and refiner Rastal already had the idea for this product and developed the Brand Signature Glass - an individually developed glass design exclusively reserved for one brand. Almost 70 years have passed since then, and the traditional company now produces around 120 million glasses per year for national and international customers. However, resting on one's success does not correspond to Rastals philosophy. That's why they have now gone one step further and, in cooperation with the technology agency NOA, T-Systems Multimedia Solutions and Telekom Deutschland, have developed glasses with Near Field Communication (NFC) chips that create a special experience for restaurants and guests.
Unique “smart” interaction between guest, gastronomer and beverage producer
Innovative One-to-One marketing communication towards the end-customer strengthens loyalty and leads to more turnover
Realtime communication enables realtime-offers reacting exactly on current events
Further development of the value chain through digital services. This should be based on usage data of the glasses.
Smart printing of the glasses with NFC chips and implementation of a Microsoft Azure Cloud System for managing as well as tracking glasses and campaigns.
Rastal becomes an innovation driver and develops from a glass producer to a digital solution provider for all aspects of the drinking vessel. This strengthens the bond between beverage manufacturers, gastronomy businesses and Rastal.
With its own products and customer-specific solutions, the RASTAL brand has embodied unique experiences of table and drinking culture since 1919. Innovative, style-oriented, exciting.
In addition, RASTAL does not only offer internationally recognized know-how in glass design, production and finishing, but also a comprehensive range of services from sensory glass tests to individual logistics solutions. Today, 36 worldwide agencies and cooperation partners as well as 350 employees make sure that all orders are implemented quickly.