HANNOVER MESSE is considered the largest and most important industrial trade fair in the world. After it had to be cancelled last year due to a pandemic, like most trade fair events, Deutsche Messe AG decided to hold HANNOVER MESSE 2021 for the first time as a purely digital event. To enable visitors – more than 200,000 from all over the world – to experience the fair digitally in record time, Deutsche Messe AG brought T-Systems MMS on board, which supported the production, delivery and transmission of the live and on-demand streams of the conference program and the exhibitor presentation, and developed and provided the necessary infrastructure.
„We wanted to do everything we could to make HANNOVER MESSE happen again this year.
Thanks to T-Systems MMS, we managed to offer a top-class online event with live and on-demand video streaming with the Digital Edition.
The response to the digital HANNOVER MESSE from exhibitors and visitors alike has exceeded our expectations.“
Development of an infrastructure for the production, delivery and transmission of live and on-demand video streams
Cloud-based, scalable streaming server solution - connected via a content delivery network
HANNOVER MESSE as Digital Edition with live streaming of the main stages and bookable streaming slots for exhibitors
Deutsche Messe AG, headquartered in Hanover, is one of the world's leading organizers of capital goods trade fairs in Germany and abroad and one of the five largest German trade fair companies. Deutsche Messe AG organizes HANNOVER MESSE, the world's leading trade fair for industrial technologies. For the first time in its 73-year history, the trade fair did not take place in 2020, and in 2021 for the first time as a Digital Edition - with more than 1,800 exhibitors*. Around 7,000 products and 400 research projects were presented in video and live streams. In the future, HANNOVER MESSE is planned to be hybrid on-site and with digital formats.