With increasing digitalisation, traditional marketing has reached its limits. Today's systems have to be much faster and more innovative, and capable of adapting at any time to companies' rapidly changing business processes; the watchword is marketing automation. T-Systems Multimedia Solutions has now successfully launched such a system for its parent company T-Systems: the Salesforce-based "Marketing Automation & Campaigning" (MAC) – a platform for digital marketing. It allows targeted customer contact, creates significantly greater transparency throughout the marketing and sales process and offers better options for interacting with target groups.
Building on a cloud-based CRM application by Salesforce, T-Systems Multimedia Solutions created the MAC platform. It automates marketing and creates effective lead management, allowing marketing to be organisationally and technically integrated into the sales processes. End-to-end encryption of data traffic and any personal or business-critical data used ensures maximum security. MAC's 360° view of potential customers and its multi-channel approach cover both online and offline channels, no customer or prospective customer is lost. State-of-the-art e-mail marketing is also possible. Ultimately, MAC is a powerful collaboration tool that functions as an important interface between individual units and cross-sectional departments and makes comprehensive collaboration significantly more efficient.
As one of the world's leading ICT service providers, T-Systems offers business customers integrated solutions for landline and mobile communications, highly secure data centres and a cloud ecosystem consisting of standardised platforms and global partnerships. In addition to traditional information and communication technology, the company's portfolio includes services for digital transformation and infrastructure, platforms and software from the cloud, and emerging technologies such as big data, Internet of things, M2M or Industrie 4.0 – based on highest ICT security.