We published a whitepaper on this topic in 2016, but rapid changes in the market have already made an update necessary. The tools presented in 2016 have not only evolved, but new competitors, some of them with brand new features, are surging into the marketplace. And the market itself displays structures which are not immune to continuous transformative processes.
It’s important to always stay up to date, to monitor trends and circumstances in the market – and, where needed, to adapt your own systems to changing circumstances.
The new European General Data Protection Regulation (EU-GDPR) will come into effect in May 2018, and represents precisely the kind of changed circumstance which must be responded to, in particular as concerns the use of messenger tools.
This guide presents current technologies, application options and provides helpful tips to aid you in selecting the best solution for your company.
Janus Boye, Founder and Managing Director J.Boye
In order to get a true expert-analyst's opinion on the current relevance of this topic, we met up with Janus Boye for an interview. Read more about the status quo of enterprise messaging, and how the topic will continue to develop in the future, in the whitepaper.
"The idea is in its infancy, but it will be one of the deciding topics for 2017/2018."
Janus Boye is the co-founder and moderator of experience discussion groups of the network company J. Boye from Aarhus, Denmark. J. Boye, with more than 60 expert groups worldwide (throughout Europe and North America), conveys knowledge and personal advancement in the fields of communication, web and marketing.
Whitepaper "Enterprise Messaging - WhatsApp for Companies"
The objective of the whitepaper is to emphasise the significance and potential of messaging apps for business use, and to present the risks of common tools such as WhatsApp.
Using an established market analysis, safe alternatives will be presented and categorised in order to make it easier for companies to enter the world of enterprise messaging.
You can log in to download the whitepaper "Enterprise Messaging - WhatsApp for Companies" for free here.