Playmobil On-Demand Online Shop

www.playmobil.de

The task.

The Geobra Brandstätter GmbH & Co.KG is the manufacturer of the world-famous toy system Playmobil. The company is the lead player in Germany. Out task was to implement a complete eCommerce platform. The platform should include an online shop, the integration of the SAP ERP (enterprise resource planning) system, integration of a credit assessment and a payment function. The old, cost-intensive shop system should be migrated onto a new platform, i.e. with all customer or product information. A flexible hosting model should secure sales regardless of seasonal fluctuation.

The solution.

We designed and developed the new eCommerce solution within 4 months. It bases on the Software as a Service platform offered by Demandware. The new platform contains 10 different country-specific websites. The order processing occurs via a central SAP R/3 system, the payment, possible via credit card, c.o.d. or direct debit, is processed via the payment provider ATOS which also conducts a credit assessment. The website now has a modern design and new features available, such as games suitable for children, information regarding the Playmobil funparks or a replacement service to order replacement parts.

Customer benefit.

In time for the christmas shopping season 2006 Geobra Brandstätter launched the on-demand platform playmobil.de worldwide. No hard- or software costs incurred for the customized online shop. Geobra Brandstätter only pays for the actual page visitors. However, playmobil.de possesses all features of a complete eCommerce application. The shop software is updated 4 times a year free of charge. No expensive capacities have to be held in reserve for traffic peak times – flexibly, we switch hosting capacities on and off.