The growing target group of mobile users should be adressed even better and the mobile offering should be expanded.
Development of a native fashion app as a central omnichannel touchpoint.
The app is used as a pre-purchase channel and is also a direct sales channel thanks to the mobile shopping functions. Within a very short time, the app has already proven very positive download and sales figures.
Users can also get information and offers about the latest trends and styles through push notifications. Here each user receives a customised offer form s.Oliver that is based on previous user behaviour and a short questionnaire. This regularly provides users with so-called Swipe-Style product series, which they can rate. The logic is similar to that of the Tinder dating app: swipe right – I like the garment, swipe left – I don’t like the garment. An algorithm in the background remembers which products received positive or negative ratings and applies these evaluations to future suggestions.
The s.Oliver Group, founded by Bernd Freier in 1969, has grown into one of the leading European fashion companies in just a few decades. The corporation generated brand sales of over 1.67 billion euros in 2016 and has around 7,000 employees worldwide. In addition to the brands s.Oliver, s.Oliver BLACK LABEL, Q/S designed by and TRIANGLE, the company’s portfolio also includes comma and LIEBESKIND Berlin.