• Image: Websites for B2B and B2C

    Special websites for individual customer needs

LIQUI MOLY

Websites now working like well-oiled machines

Using LIQUI MOLY products for your vehicle keeps your engine purring: high-quality motor oils, additives and lubricants have gained the company from Ulm an excellent reputation, not just on the motorsports scene.
The medium-sized company wanted to apply the same first-class brand promise to its digital channels. That's why the automotive chemicals specialist commissioned T-Systems Multimedia Solutions to redesign its website and create a new online shop. Result: users are now met with a unified LIQUI MOLY online world featuring different offerings tailored to the needs of private and business customers. With its new online shop, LIQUI MOLY is for the first time also addressing end customers, adding a B2C orientation to its website.
Technically, the website is now state-of-the-art – with a modern structure and navigation and an up-to-date, appealing design.

  • Image: LIQUI MOLY online world with new technical concept

    Requirements

    Customer-specific approach and new shop

    The previous LIQUI MOLY website was based on a proprietary development, and starting to show its age: design and functionalities were far from state-of-the-art. They were to be transferred to a modern online world and individually tailored to the two customer groups. In addition, the brief included developing a new online shop specifically for direct sales.
    LIQUI MOLY also wanted its website to be able to keep up with new technological developments and be expandable, for example for its upcoming internationalisation. And the site's excellent Google ranking had to be maintained after the relaunch.

Solution

Modern online presence

Users can now explore a unified LIQUI MOLY online world. While the website contains information about the company, trade fair appearances and news, the "oil guide" helps car and motorcycle owners find the right products for their vehicles simply by selecting their vehicle type and build year. The Resources search allows customers to easily find dealers and workshops in their area in order to access products and services locally.
Business customers will find suitable offers in a separate portal: for example an online catalogue, various workshop concepts, service tips and a waste disposal portal for used oil.
Behind the updated LIQUI MOLY website is an entirely new technical concept in which website and online shop interlink optimally. This required for example the product information system (PIM) to be seamlessly integrated. The new software also ensures that LIQUI MOLY is well placed in search engines despite having two web addresses. Extensive tests with click dummies guarantee that the site is highly user friendly. And the website is not only appealingly designed, it also allows easy access to all offerings via mobile devices. DevOps project management methods moreover ensured that the entire project could be launched without delays.

  • Image: web design for the LIQUI MOLY online world

    Benefits

    Individual customer approach and new sales channel

    LIQUI MOLY stands for optimal customer service, high product quality and reliable, user-oriented advice – and this now also applies to the contents of the company's website.
    The new shop and website are functional and user friendly, not only boosting customer satisfaction but also offering an individual customer approach thanks to the separate B2B and B2C sections. Its content and topics are now even better aligned to the needs of the respective customer groups.
    The new online shop moreover establishes a new sales channel that also reaches end customers. Internally, editors within the company benefit from the new content management system: they can easily and centrally add content to the website, significantly reducing their workload.

About LIQUI MOLY

Founded in 1957, the Ulm-based company specialises in manufacturing additives, lubricants and motor oils. It offers a range of around 4,000 items which are produced exclusively in Germany and sold in 120 countries. Over 700 LIQUI MOLY employees generate an annual turnover of 441 million euros.

  • Image: website especially for workshops and dealers
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