• Graphic: web shop for Hymer

    Virtual
    shop window
    prepares the way
    for online shopping

Closer to customers.

Closer to dealers.

Hymer ranks among the most traditional, innovative and successful caravan and motorhome manufacturers in Europe. Some 3,000 employees generate annual sales of around 860 million euros. The Hymer Group of companies includes Bürstner, Carado, Laika, Moreva and Niesmann+Bischoff.

  • Reference Hymer

    Requirements

    Strong product presentation reinforces ties to customers and dealers

    There were three objectives in deciding to present the comprehensive range of spare parts and accessories as an extension to the existing website. First, it was intended to increase customer loyalty by providing information about the range of products in a more comprehensive and convenient manner. Second, as a way to intensify dealer relationships, concrete product enquiries were to be forwarded directly to specialist dealers, enabling them to tap into additional sales potential. Finally, from a technical point of view, it was intended to create the basis for subsequent web shop functionality.

Implementation

Shop window based on Magento as the precursor to a web shop

A virtual shop window featuring an attractive and clear presentation of various Hymer products from the field of spare parts and accessories has been accessible to end customers at www.hymer-original-zubehör.com since September 2013. As in any web shop, customers can save their desired products on a wish list. A convenient search function allows the nearest dealer to be found simply and quickly – in order to arrange a visit or to enquire about products. The shop window was developed on the basis of the open source e-commerce system Magento taking into account Hymer's corporate design specifications. Special extra modules enable product data to be easily imported. The Magento platform also offers the possibility of developing the shop window into an online shop at some stage in the future aimed at end customers and companies and also integrating other Hymer Group brands.

  • Reference Hymer

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